Doritos
"Hotel 626"
September 2008
To reintroduce the Doritos classic Taco & Four Cheese flavors, B-Reel collaborated with Goodby, Silverstein & Partners to create a truly frightening Halloween campaign set in a haunted hotel.
Important Looking Pirates lent B-reel a helping hand in the VFX creation for this massive web campaign. ILP's two main tasks was to warp and add digital makeup to a little girls face to make her look more scary and to light, render and animate three full CG shots of the corridors in the hotel. We also did a light effect when the visitor gets sucked into a magical photograph.
View the result at: hotel626.com
Warning! Not for the faint of heart.