Mr Clean – Cleaner of your dreams
Last year we witnessed a transformation of the Mr Clean we all know and love when he suddenly put on the tough exterior as the bad ass biker in Cleaning Rebel. But who could have imagined what 2017 would bring...
In "Cleaner of your dreams", made for this year's Super Bowl, he is really getting his groove on! Dancing seductively whilst doing what he does best - cleaning!
Our team had lots of fun working on animating Mr. Clean's dance moves, taking his performance to a whole new level from what we have previously seen. The CG model of Mr. Clean was updated and re-sculpted to fit the role of the new, muscular and sexy Mr. Clean. Receiving client feedback about "making those buns juicier" gave us all a few good laughs!
What do you think, did we make those buns juicy enough?
Proctor & Gamble / Mr Clean
Leo Burnett Toronto
Heather Chambers, Mike Cook, Mike Sheehan
Live Action Production Company
Partners Film Inc.
Live action Director
Executive Producer AAO
Animation Director AAO
Derek Picken / Niklas Rissler
Important Looking Pirates
Andreas Weidman, Erik Tylberg, Patrik Wedinger, Mats Torstensson, Daniel Midholt, Kristian Ström, Martin Eneroth Johansson, Björn Sjöberg, Simon Decombel, Niklas Nyqvist, Linus Lindblom, Biljana Temelkova.