Once again we teamed up with our friends at Against All Odds to bring life to another bright and shiny Mr Clean commercial. In this spot we get a taste of Mr Clean's hidden musical talent! The team's challenge was to make Mr Clean's guitar playing as believable as possible and integrate Mr Clean in the scenes with the other characters, whilst making sure he stands out in his very stylised Mr Clean way.
You can be sure that catchy tune got stuck in our heads... after listening to it several times a day for weeks on end! "Mr Clean gets tough on dirt and grime and grease in just a minute..."
Proctor & Gamble / Mr Clean
Leo Burnett Toronto
Heather Chambers, Mike Cook, Mike Sheehan
Live Action Production Company
Partners Film Inc.
Live action Director
Executive Producer AAO
Animation Director AAO
Derek Picken / Niklas Rissler
Post Production Company
Important Looking Pirates
Gustav Ahrén, Martin Eneroth, Björn Sjöberg, Andres Bonelli, Fredrik Bengtsson, Simon Decombel
Erik Tylberg, Andreas Weidman, Loka Vegborn, Elin Lavén, Daniel Midholt
Niklas Nyqvist, Biljana Temelkova