Once again we teamed up with our friends at Against All Odds to bring life to another bright and shiny Mr Clean commercial. In this spot we get a taste of Mr Clean's hidden musical talent! The team's challenge was to make Mr Clean's guitar playing as believable as possible and integrate Mr Clean in the scenes with the other characters, whilst making sure he stands out in his very stylised Mr Clean way.
You can be sure that catchy tune got stuck in our heads... after listening to it several times a day for weeks on end! "Mr Clean gets tough on dirt and grime and grease in just a minute..."
Credits
Client
Proctor & Gamble / Mr Clean
Agency
Leo Burnett Toronto
Agency Producer
Tina Muratovic
Agency Creatives
Heather Chambers, Mike Cook, Mike Sheehan
Live Action Production Company
Partners Film Inc.
Live action Director
Martin Werner
Executive Producer AAO
Fritte Colliander
Animation Director AAO
Derek Picken / Niklas Rissler
ILP
Post Production Company
Important Looking Pirates
VFX Producer
Manuela Cripps
VFX Supervisor
Stefan Andersson
VFX Coordinator
Lania Sitepu
Animation Supervisor
Nicklas Andersson
Animation
Gustav Ahrén, Martin Eneroth, Björn Sjöberg, Andres Bonelli, Fredrik Bengtsson, Simon Decombel
3D Artists
Erik Tylberg, Andreas Weidman, Loka Vegborn, Elin Lavén, Daniel Midholt
2D Artists
Niklas Nyqvist, Biljana Temelkova