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MELLO YELLO Animated River Journey
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Info about Animated River Journey

The animation specialists and long time friends at againstallodds provided us with a script, a storyboard and a bunch of concept paintings which set the starting point for a close and intense collaboration that lasted for well over four months. The final product is what you get when you throw all kind of mediums into the melting pot to tell a nice and detailed short story. Techniques ranging from traditional cell animation and photography to cutting edge 3D and fluid simulations – it’s all there.

A big set of model trees and a miniature shoreline were shot against bluescreen in different lighting conditions to make up the river bank. While we built the raft and created the river in 3D, againstallodds created the hand drawn 2D characters and matte paintings which we put in our 3D world along with the trees on cards.

It was a challenge bringing all the elements together in technical terms, but finding the right overall look wasn’t that hard since Derek Picken, creative director at againstallodds, had a clear vision of what he was aiming for.

These are againstallodds words describing the story:

“The story, which is set on the Mississippi River, is sort of a cross between Huck Finn and The Wizard of Oz. It starts in a stressful, chaotic city and in ends in a bright, beautiful rural setting. Along the way our two protagonists pick up folks who are attracted by the music emanating from the raft; and as more and more people start to bring their own unique musical styles to the raft, the music culminates in an awesome cacophony of sound.”

Don’t miss the “making of movie” if you’re curious of how this was done!

CREDITS

  • Client: Coca Cola
  • Agency: Mutt Industries - Portland, OR
  • Production Company: Passion Pictures
  • Director: Against All Odds
  • VFX: Important Looking Pirates, Against All Odds
  • Sound: Singing Serpent
  • Conform: Cinema Concepts

MUTT INDUSTRIES

  • Producer: Chris Lawson
  • Creative Director: Scott Cromer
  • Creative Director: Mike McCommon, Steve Luker
  • Art Director: Nick Cline,Damien Webb

PASSION PICTURES

  • Producer: Angela Foster

AGAINST ALL ODDS

  • Creative Director: Derek Picken
  • Executive Producer: Josh Thorne
  • Producer: Fritte Colliander
  • Production Manager: Manuela Cripps
  • Designer: Johan Idesjö
  • Lead Animators: Niklas Rissler & Kevin Grady
  • Clean-Up Supervisor: Johan Sonestedt
  • 2D C-U Artists: Veronica Wallenberg, Daniel Damm, My Eklund, Martin Nyberg, Anders Worm, Rebbeca Spanier, Alexandra Campbell-Marshall, Angelika Nagy, Lindor Tidäng
  • Compositing: Manne Sjögren

IMPORTANT LOOKING PIRATES

  • VFX Supervisor: Yafei Wu
  • VFX Producer: Måns Björklund
  • 3D Lead: Niklas Ström
  • 3D Artists: Jonas Andersson, Bobo Skipper, Saleh Najib, Jason Martin, Björn Malmgren, Damir Filipovic, Egil Eskilsson, Eric Schempp, Mike Lundahl, Marcus Ottoson
  • 2D Lead: David Wahlberg
  • 2D Artists: Jens Tenland, Kalle Lundberg, Niklas Nyqvist

SINGING SERPENT

  • Music Supervisor: Al James
  • Executive Producer: Dennis Culp
  • Composer: Jimmy Reves
  • Sound Design And Mix: Dogfish Sound
  • Audio Engineer: Drew Canulette

CINEMA CONCEPTS

  • VP, Studio Director: John Price

MELLO YELLO

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Animated River Journey Making of

July 2011

Tags: cities, city, coca cola, commercials, compositing, fluids, liquids, making ofs, mello yello, nature, simulations, water

MALACO LEAF

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Choco

March 2011

Tags: candy, chocolate, commercials, fluids, food, liquids, malaco, simulations

MARABOU

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Sensation 3

October 2010

Tags: candy, chocolate, commercials, explosions, fluids, food, liquids, marabou, naiad, simulations

VITAMIN WELL

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Launch Campaign Multi

May 2010

Tags: commercials, explosions, fluids, liquids, live action, naiad, simulations, vitamin well

VITAMIN WELL

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Launch Campaign E

May 2010

Tags: commercials, fluids, liquids, live action, naiad, simulations, vitamin well

VITAMIN WELL

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Launch Campaign C

May 2010

Tags: commercials, explosions, fluids, liquids, live action, naiad, simulations, vitamin well

LET'S DANCE

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promos Stefan

December 2009

Tags: commercials, fluids, liquids, live action, particles, simulations, smoke, tv4

FASTIGHETSBYRAN

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Equalizer

October 2009

Tags: cities, city, commercials, earth, fastighetsbyrån, water

MARABOU

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Sensation Making of

September 2009

Tags: candy, chocolate, commercials, crowds, fluids, food, fruits, liquids, making ofs, marabou, naiad, simulations

MARABOU

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Sensation

September 2009

Tags: candy, chocolate, commercials, crowds, fluids, food, fruits, liquids, marabou, naiad, simulations

IMPORTANT LOOKING PIRATES

Address:

Garvargatan 9

Postal address:

112 21 Stockholm

Inquiries:

info@ilpvfx.com