In the middle of January 2013, the annual Barrett Jackson collector car auction kicked off. Fox Sports Design joined forces with us to make the promo for the Speed Channel’s broadcast of this massive event.
A happening of this scale requires an equally grand promo and the elaborate concept boards that we were given made it really clear what direction this project was heading.
At an early stage, a lot of effort was put into making a flexible setup to make it possible for us to distribute the different car models and change their color easily. This way we could spend more time developing the overall look and giving the animation the right punch to efficiently communicate the colossal nature of this event.
See what Fox Sports Design had to say about this project: http://foxsportsdesign.com/2013/02/barrett-jackson-collector-car-auction/