Info about Sensation 3
Get a taste of our latest creation for Marabou Sensation!
For the new flavor in the sensation family, our friends at Ogilvy went for a fresh approach. The “reversed” spot starts with abstract shots of the ingredients slowly moving in space.
The pacing increases, to reveal the ingredients coming together to the buildup of the new flavored chocolate cake. The spot features a mix of mystery, beautiful ingredient shots and a twist at the end as we see it all come together. Kind of like a reversed taste explosion!
Be aware, watching this film can cause chocolate cravings…
CREDITS
- Client: Kraft
- Agency: Ogilvy
- VFX: Important Looking Pirates
Kraft
- Director Marketing, Chocolate Nordic: Björn Thorvaldsen
- Manager Marketing, Chocolate Sweden: Malin Jönsson
- Brand Manager Marketing, Chocolate Nordic Core: Karima Gilali
Ogilvy
- Creative Director: Christina Knight
- Planning Director: Thomas Weigle
- Art Director: Attila Kiraly
- Copy: Hanna Landing
- Account Director: Jenny Raspe
- Account Manager: Helåne Daniels
Important Looking Pirates
- VFX Supervisor: Niklas Jacobson
- VFX Producer: Frida Färlin
- 3D Lead: Niklas Ström
- 3D Artists: Bobo Skipper, Damir Filipovic, Yafei Wu
- Online: Kalle Lundberg
MARABOU
September 2009
MARABOU
September 2009
MALACO LEAF
March 2011
VITAMIN WELL
May 2010
VITAMIN WELL
May 2010
VITAMIN WELL
May 2010
IMPORTANT LOOKING PIRATES
Address:
Garvargatan 9
Postal address:
112 21 Stockholm
Inquiries: