Info about Sold

Watch our latest project, an epic camera move from the close up of a sign – out into space. ILP finished off the year 2008 by doing a 30 second spot for SWE and Fastighetsbyrån, “sold”.

Due to the complex nature of the continuous camera movement the spot is made up almost entirely of CG with a mix of different footage and techniques.

We based camera projections on footage from a crane and helicopter shoot in Västerås. Our earth is made up of a mix of images from the National Geodata surveying Center and NASA’s “Blue Marble Next Generation” series of images, continuing into a space built fully in 3D.

The successful end result is the product of a much rewarding cooperation with Swe/Swe Film, who put trust in ILP’s capability in solving problems as they arose and putting down the hours where they were needed the most. We thank Swe for the confidence.