Info about Think more about yourself- SPP

In this spot for SPP we worked closely together with director Jörgen Lööf at Atmosfär and SWE to create this full CG spot on a tight deadline.
We were to create a commercial with the message “think more about yourself” in quite an unusual but funny way.

The big challenge was to keep it realistic without being making it to look unpleasant. We also got a perfect chance to try out houdini in a project for the first time, simulating sperms in crowds as well as building dynamic environments and simulating particles. Houdini proved itself to be very useful.

It was a great deal of fun working with a director with great story telling skills and we feel really happy with the spot!