Info about Super Fresh!

After our initial meeting with Acne and director Henrik Sundgren we immediately started doing tests for this commercial. It soon became clear there were 4 major different situations that needed to be tackled: head removal, head replacement, head stealing and head attachment along with a myriad of smaller stuff to do.

A mix of techniques was used ranging from make up fx with vfx enhancements, lots of compositing work to several shots of full CG heads. For the shoot we had the pleasure of working with a great team in LA and despite some weather issues everything went smoothly.

Check it out. Oh and dude, this gum is sooo fresh!