The well known Swedish interactive design firm North Kingdom hired us to create high-end VFX for “Teamgeist” – a campaign site for Adidas. Our task was to create the transformation effect when the team members turn into faceless players.
As you can see in the making of-montage, we did a whole lot of tests. Some of them were organic while others had quite a digital feel to them. We ended up combining two of them to get our winner effect.